As a whole, the Kardashians raked in $65 million in 2010 due to their lucrative endorsement deals, three reality shows, public appearances and Kardashian-themed products, a source revealed to the Hollywood Reporter.
The crux of their runaway success is family matriarch Kris Jenner, who explained to the mag, “My job was trying to take my kids’ 15 minutes and turn it into 30.”
Just how did she pull it off? Her youngest, Khloe Kardashian, believes it’s a natural talent for turning “water into wine” that made all the difference. “She knows how to take one small talent or ability and grow it into something huge,” she says.
With all those millions, the Kardashians seem to have every intention of expanding their brand. This year they plan to open a “celebrity destination store” at the Mirage Casino in Las Vegas. What’s more, their pictures will soon be printed on the casino’s room keys, bottled water and slot machines.
Rest assured, they didn’t take every offer that came their way on their road to fortune. Kris said “Hell to the no” to a sex toy company’s offer to produce a line of “vibrating panties, nipple rings and vibrators” inspired by Khloe and her 6′ 10″ husband Lamar Odom.
Do you think this is it? ummhhhh
